Digital printing is a personalization technique based on ink “projected” onto the product (as with a printer).
On clothes, the ink is then absorbed by the support and the colors slightly degraded (less “flashy”). This explains, in particular, the difference in rendering between the display on screen (RGB) of a visual compared to that on a textile support (CMYK).
This technique is used in particular on clothing (t-shirts, sweatshirts, tote bags) and objects (mugs, water bottles, etc.).